Privacy Policy

1. Data Controller

Postcard Hello is responsible for data processing in accordance with the General Data Protection Regulation (GDPR). We are committed to protecting your personal data and respecting your privacy rights.

Contact us at: support@postcardworld.com

2. Information We Collect

We collect the following types of information:

• Account Information: Name, email address, and password when you create an account.
• Order Information: Recipient addresses, postcard messages, uploaded images, and payment details for order fulfillment.
• Technical Data: IP address, browser type, device information, and cookies to improve our service and ensure security.
• Contact Form Data: Information you provide when contacting our support team.

3. How We Use Your Information

We use your data to:

• Process and deliver your postcard orders
• Communicate with you about your orders and provide customer support
• Improve our website, products, and services
• Prevent fraud and ensure the security of our platform
• Send you marketing communications (with your consent)
• Comply with legal obligations

4. Sharing Your Information

We do not sell your personal data. We may share your information with:

• Service Providers: Printing partners, shipping companies, and payment processors who help us deliver our services.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. You can control cookie settings through your browser preferences.

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how users interact with our website. Google Analytics uses cookies to collect information such as:

• Pages visited and time spent on each page
• User interactions and navigation patterns
• Demographic information and interests (when available)
• Device and browser information

This data is transmitted to and stored by Google on servers in the United States and other countries. We use this information to improve our website and user experience. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by adjusting your cookie preferences. For more information, visit Google's Privacy Policy at https://policies.google.com/privacy.

7. Google Tag Manager

We use Google Tag Manager to manage website tags and tracking codes. Google Tag Manager itself does not collect personal data but enables us to deploy and manage various marketing and analytics tags (such as Google Analytics, conversion tracking, and remarketing pixels) without modifying our website code directly. The tags deployed through Google Tag Manager may collect data as described in their respective sections of this privacy policy.

8. Newsletter and Marketing Communications

With your consent, we may send you marketing communications about our products, services, and special offers via email. Here's what you need to know:

• Subscription: You can subscribe to our newsletter during account creation or through our website. We will only send marketing emails if you have explicitly opted in.
• Content: Our newsletters may include product updates, special promotions, postcard design tips, and personalized recommendations based on your order history.
• Tracking: We may track email opens, clicks, and conversions to measure campaign effectiveness and improve our communications.
• Unsubscribe: You can unsubscribe from marketing emails at any time by clicking the 'unsubscribe' link in any email or by contacting us directly. Please note that you will continue to receive transactional emails related to your orders.

Legal Basis: We process your data for marketing purposes based on your consent (Art. 6(1)(a) GDPR) or our legitimate interest in promoting our services to existing customers (Art. 6(1)(f) GDPR).

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. This includes SSL encryption for data transmission and secure storage systems.

10. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Order data is typically retained for accounting and legal purposes for up to 7 years.

11. Your Rights

Under GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data ('right to be forgotten')
• Restriction: Request restriction of data processing
• Portability: Receive your data in a portable format
• Objection: Object to processing of your data
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at: support@postcardworld.com

12. International Data Transfers

As we ship postcards worldwide, your data may be transferred to countries outside the European Economic Area. We ensure appropriate safeguards are in place for such transfers in accordance with GDPR requirements.

13. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

14. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the 'Last Updated' date.

15. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

Email: support@postcardworld.com

Postcard Hello